When I published Color Mastery, I knew I wanted to market it differently. I wanted low-cost, high-impact marketing that had permanence. Advertising was too expensive and temporary, I wasn’t ready yet for a physical book tour, but I wanted the world – an international audience – to learn about me and my book.
Then I discovered the world of blog tours. A virtual book/product tour, where I had the freedom to visit quilters in any country and present my book in an innovative way. Best of all, that content stayed on the web so quilters could find it later. Only problem was PR companies charged $3,000 for a blog tour.
I was determined to develop my own blog tour: original, innovative, low-budget, and tremendously successful. And I did. What were my results?
- sales tripled
- blog traffic increased 1,000%
- Amazon ranking skyrocketed
- bookings for lectures, workshops, and other interviews increased
- resources I offered during the tour were downloaded over 1,000 times
And here’s the best part: I achieved all those results without spending anything. That’s right, my blog tour didn’t cost a dime. Not one dollar of travel money, advertising, or marketing materials. I also learned some important lessons along the way, like:
- which blogs do I choose for the tour?
- how many blogs do I feature?
- who develops the content?
- what type of content do I develop?
- when’s the right timing for a tour?
- how do I measure my tour’s results?
I want you to have these same results for your quilting book, video, or product. Quilt designers are highly creative women, and I’ve put together my best lessons and advice in an e-book you can use as a tutorial for how to create your own blog tour, customized for your unique product. In Promote Your Quilt Product with a Blog Tour: The No-Cost, High-Impact Way to Get Noticed, Boost Sales, and Increase Brand Recognition, I tell you exactly how I created the tour, what tools I used, what worked, what didn’t, and how to create a tour unique to you.
How much does all this cost? Certainly not $3,000!! Only you know your product, your target market, and yourself best. Only you can create the absolute best blog tour for your product. And I show you how for only $29.95. That’s an investment in your product’s marketing and publicity that will pay off handsomely.
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Promote Your Quilt Product with a Blog Tour:
The No-Cost, High-Impact Way to Get Noticed, Boost Sales, and Increase Brand Recognition